Welcome to the newest addition to the ECD Blog. I’m going to be honest…following Nick’s inaugural blog is going to be tough. The dude built a website from scratch, invites you to come tour our facility and signs off with “Stay classy, ECD Nation” a line which I’m positive he stole from one of my favorite movies….Anchorman.
My name is Dan Severe and I am the relationship manager here at ECD. Typically I’m out driving to stores and educating managers on ECD products. This is so that when you, the customer, have any questions or are looking for some guidance…they have all the answers for you. I love my job, and I love working with people, but what I love most is being able to provide them all the tools they need to become successful when it comes to selling our products. All the stores are different, but the small retail “Ma & Pa” stores hold a special place in my heart.
Which brings me to the topic of this particular blog…..Small Business Saturday.
What is Small business Saturday? It’s an annual shopping tradition dedicated to supporting small businesses and celebrating communities across the country. Started by American Express in 2010, the Saturday after Thanksgiving, Americans are encouraged to “Get up, Get out and Shop small.”
On my trips out to these stores, I really enjoy getting to know the owners, managers, employees and hearing their stories. Everyone is so unique and so different, but they all share the same difficulties. They compete against the “Big Box Retailers”….the Amazons of the world. Now don’t get me wrong, Amazon has done an amazing job of getting you virtually anything you would ever need, in one or two days. But often that means that these small stores in our own communities are struggling to pay rent and keep the lights on.
The goal of this blog is to shed a little light on why these small business are crucial to our communities. Whether or not you’re looking for lacrosse gear, these small retailers are gearing up for the most important shopping day of their year. To them, “Small Business Saturday” can make or break them. You’ve probably heard it before but it couldn’t be more true….”When you buy from a small business, you are not helping a CEO buy a 3rd Vacation home. You are helping a little girl get dance lessons, a little boy get his team jersey, a Mom or Dad put food on the table, a Family pay their mortgage, or a student pay for college.”
According to American Express, “last year the outpouring of support for local businesses across the country hit record highs with 72% of U.S. consumers aware of the day. More shoppers reported visiting local independent businesses on Small Business Saturday than ever before. An estimated 112 million consumers reported shopping at small businesses, marking a 13 percent increase from 2015.”
When I first started at ECD, Greg told me “Our goal is to be 100% made in the USA.” Something that is incredibly important to everyone who works here. So it’s only fitting that we, as a company, can shed a little bit of light on what can make such a positive impact on not only our local community but our Country. They are often run by our own friends, family, and neighbors. So supporting them is not only personal but important to their success. We can all do our part for our country and our community this Saturday November 25th. Shop small, dine small and make a big difference.
Happy Thanksgiving All.
P.S….Stay Classy, ECD Nation!
P.S.S……And thanks for stopping by!